![Sea Change- Mural Concept[8].jpg](https://images.squarespace-cdn.com/content/v1/5a695b36a9db0961fd11da64/1518020307310-0EZUL42EKBNWKKP2ZXRN/Sea+Change-+Mural+Concept%5B8%5D.jpg)
Stella Artois's chalice is their signature brand element. Their work within the art world and their non-profit charity work to bring water to the world's driest places made for unique opportunity to promote both the beer and the good that Stella does in the world. The challenge was to develop a nation-wide mural tour that would engage markets with local artists and influencers to promote the brand, create content, and support product distribution.
We focused on the brand's commitment to water and saw that every corner of the planet has some unique relationship to water. By highlighting each market's relationship to water, we would bring an experience that earnestly resonates with locals, and then parlay that to Stella's global commitment to water preservation. We contacted prominent muralists in each market, asked them about their thoughts on water and then engaged them to create a mural that would express the issue in their artistic style. A reveal party and performance would welcome each mural to their respective city and local account activations would support the reveal party.