Nike's mobile retail program needed a true refresh to maintain the best-in-class retail experience it delivers to its diehard fans. We had to develop a mobile platform that was epic in scale but could be activated with a nominal staff and budget.
I developed the concept and designed the fuselage retail experience. A black, ominous design inspired by Nike's military athletic wear, the design is meant to build intrigue with a major reveal—as if the fuselage was trucked in straight from a clandestine military base. With the fissure and seams breaking open, a pure unearthly clean design space awaits inside. A high retail user experience features an endless aisle advance vending machine, customization kiosks allowed consumers to build their signature team jerseys.