Ferrero Rocher is one of Italy's most famous chocolates and their valued for their high quality ingredients and uniquely-shaped praline candy. They wanted to bring a hoilday retail experience that would bring their luxury credentials together with a tasting experience that would drive earned media and press.
I looked to their iconic packaging as the way to draw eyes and mouths to the experience. A larger-than-life praline would let customers to enter the space and see the lush, rich qualities that define Ferrero Rocher. A beautiful cascading chandelier comprised of pralines provided the must-see photo experience, ensuring guests would share this immediately.