HBO and their retail partner ATT&T wanted to put a major effort to promote the revolutionary new show Westworld's second season. They wanted a stunt that would stop people in their tracks and take notice.
I wanted to show the show's premise of the duality of humans and technology and the fine line of how androids can become humans. The stunt would be using the laboratory from the show to first churn out inanimate, silicon androids that then transform into live actors, dressed as the show’s characters and walk off into the crowd to interact with people. This would create shocking, and immediate reveal of the power of the show.