Citi’s premiere at MWC galvanized its role in the mobile industry and its mission to help Progress Makers achieve their vision faster. The activation featured a networking garden and a targeted networking happy hour for entrepreneurs and influencers at mobile world congress 2017 in Barcelona, Spain.
Brand ambassadors guided garden guests to a branded Citi mobile experience on a custom compass platform that allowed users to navigate the globe by way of eleven international Citi progress maker and Fintech stories. A video team asked attendees about the role of progress in our future and recorded their candid responses for future content pieces.
Guests enjoyed mood-boosting playlists designed to fit the time of day, complimentary branded bottled water, and custom lounge furniture where they could relax and recharge.